Tech companies earn 56% of their revenue outside of the US.
Getting there is complex and takes a measured approach and dedicated resources.
Hello, I'm Steph Peterson.
I help growth-stage tech companies break into new markets. I embed as an operator at two pivotal moments: when growth has plateaued and GTM needs to evolve, or when there’s opportunity to expand internationally.
International growth has been a throughline of my career. I took a startup's international revenue from near zero to over 50% of total before it went public, launched Xbox internationally at Microsoft, and scaled YouTube's global operations at Google.
Practice & Services
Engagements are typically structured as long-term, embedded partnerships. I move between big-picture strategy and hands-on execution. All systems are built to scale and designed to transition smoothly as the business evolves.
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When growth stalls, the fix usually isn't more spend; it's a broken segment, positioning, or offer. I find what's actually broken and rebuild the strategy so the team knows exactly who to sell to and the context and conditions when customers are likely to buy.
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Deciding where to go next and how to win once you're there means weighing market size, competition, pricing, and local operating realities. Positioning, partnerships, channel development, and go-to-market plans get built for each market based on data and local intelligence.
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Pricing, packaging, and operational structure get built to scale, not to patch. I use AI methodically throughout, not as a trend to chase, but as a tool that speeds up research, testing, and execution without cutting corners.
Clients range from a pre-seed nuclear fusion startup to some of the most mature tech companies across AI, cybersecurity, SaaS, and consumer tech.
